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The complexity of website maintenance
Websites are constantly evolving. With developers and community feedback, platforms are regularly updated. Resulting in new features, extra functionality, security patches to address vulnerability, and overall improvement of the platform...
How to acquire and retain website traffic
More and more retailers are discovering the power of online stores. As a result, the number of online stores is increasing yearly and competition is growing. Poor website traffic is...
Measuring Social Media ROI
Social media is now more than ever an impactful marketing channel. Thus, measuring the return on your social media is no longer optional. However, marketers often make the mistake of...
Building your Omnichannel architecture
An omnichannel architecture or integrated commerce is made up of all necessary IT systems and functionalities to ensure an organization optimally supports omnichannel customer journeys. Today, retailers are beginning to...
Bug fixing for better customer experience
We all know that great user experiences lead to happy customers. The importance of having a website largely free of layout quirks and bugs is therefore pretty obvious. A recent...
Cart Abandonment
Shopping cart abandonment — when a customer initiates a shopping event by adding items to his or her online shopping cart but leaves the site before completing the purchase. You...
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